I was born in Denmark in 1971 and graduated in computer science in 2000. I have worked in a matrix of fields, environments and countries (Denmark 5 years, Sweden 2 years, USA 2 years and Spain 15 years) enabling me with a  broad experience in business and life. Throughout my professional career I have acted mostly in management roles. I am good with people and it motivates me to be a part of a team or management team. I am an entrepreneur and very passionate working with online companies such as e-commerce and market places. With my degrees in business and computer science I possess a strong knowledge in the technical, marketing, business and strategic sides of an online company.

In 2002 I founded what should later become an amazing success story : In 2019 I part-exited Spain-Holiday.com as founder and CEO and sold 75% of the business to Jan Lehrmann (known from The Lions' Den) and Haymate and our CEO Jannich Friis Petersen. I built the company from zero and up. We reached 18.000 holiday homes for rent all across Spain and saw a staggering 22 million yearly visitors to our website. The company employed 40 full time employees in Spain and Denmark. We were present in 13 markets and were part of the great 5 (Airbnb, booking.com, Expedia, Tripadvisor) when private homeowners and property managers were to select their online sales channels.

In 2021 we all made a successful exit and sold 100% of the shares to Holidu - one of Europes fastest growing booking platforms for holiday rentals.

In 2008 I co-founded Solaga.co.uk which has 80 holiday homes in exclusivity in Malaga. I am not part of the operations, purely an investor.

Currently I am looking for new opportunities as CEO, investor, board member, startup or team lead. Preferably in a young company with a digital strategy or a mature company with a vision to perform a digital transformation.

Feel free to get in touch.